---
title: "Ballyhoo Blog: Small Business Sales & Marketing | Ballyhoo team"
description: 22 posts since 2018 on CRM, prospecting, reviews, email deliverability and small-business marketing, by Anne Blaha and the Ballyhoo team.
---
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Blog
# Blog
22 posts since 2018 on CRM, prospecting, reviews, email deliverability and small-business marketing, by Anne Blaha and the Ballyhoo team. Dates are the originals.
## [New Email Authentication Requirements from Google and Microsoft](https://www.ballyhooaiadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft)
March 5, 2024 · Ballyhoo team
Discover how Google's and Microsoft's latest email authentication policies impact your marketing strategy and ensure your emails are being delivered.
## [Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhooaiadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season)
December 1, 2023 · Ballyhoo team
Due to a new Google Gmail policy, email senders may see a higher bounce rate, complicating holiday marketing campaigns and possibly hurting your email domain health.
## [How to Overcome Marketing Conversion Fatigue](https://www.ballyhooaiadvantage.com/blog/how-to-overcome-marketing-conversion-fatigue)
February 4, 2023 · Ballyhoo team
Marketing fatigue can lead to poor conversions and retention. These six tactics can help you combat marketing fatigue and achieve your campaign goals.
## [The Pitfalls of Managing your own Google Ads Account](https://www.ballyhooaiadvantage.com/blog/the-pitfalls-of-managing-your-own-google-ads-account)
September 7, 2021 · Ballyhoo team
Users should be aware of the complexities that come with Google Ads so they don't end up wasting valuable marketing dollars.
## [Ballyhoo Marketing Welcomes New Intern](https://www.ballyhooaiadvantage.com/blog/meet-ballyhoo-marketings-newest-member)
August 23, 2021 · Ballyhoo team
Meet Ballyhoo Inbound's newest intern, Brianna Allenstein, a senior at Ohio State University studying Journalism.
## [Why Small Businesses Need a Mission Statement](https://www.ballyhooaiadvantage.com/blog/why-small-businesses-need-a-mission-statement)
September 4, 2020 · Ballyhoo team
A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose.
## [Why Online Reviews Matter So Much to the Success of Small Businesses](https://www.ballyhooaiadvantage.com/blog/why-online-reviews-matter-so-much-to-the-success-of-small-businesses)
August 2, 2020 · Ballyhoo team
Think of Customers Who Leave Reviews as the Gatekeepers to Your Small Business's Reputation
## [Must have CRM Features for Small Businesses](https://www.ballyhooaiadvantage.com/blog/must-have-crm-features-for-small-businesses)
September 28, 2018 · Ballyhoo team
This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. Learn more about the CRM features that are right for your small business today.
## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhooaiadvantage.com/blog/4-benefits-of-using-a-crm-for-small-businesses)
September 14, 2018 · Ballyhoo team
CRM stands for customer relationship management, and it refers to software that helps small businesses track interactions with their future and current customers. Find out the 4 major benefits of using a CRM including lead intelligence, sales & marketing alignment, prioritizing leads, and more.
## [Always Start at 5 Stars](https://www.ballyhooaiadvantage.com/blog/always-start-at-5-stars)
August 31, 2018 · Ballyhoo team
Just about everyone you do business with is asking for a review these days but are you familiar with the basic etiquette of giving reviews?
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