Ballyhoo Blog

New Email Authentication Requirements from Google and Microsoft | Ballyhoo Ai Advantage

Ballyhoo team — Tue, 05 Mar 2024 14:00:00 GMT

Discover how Google's and Microsoft's latest email authentication policies impact your marketing strategy and ensure your emails are being delivered.

Marketers Can Expect to See Higher Bounce Rates this Holiday Season | Ballyhoo Ai Advantage

Ballyhoo team — Fri, 01 Dec 2023 14:00:00 GMT

Due to a new Google Gmail policy, email senders may see a higher bounce rate, complicating holiday marketing campaigns and possibly hurting your email domain health.

How to Overcome Marketing Conversion Fatigue | Ballyhoo Ai Advantage

Ballyhoo team — Sat, 04 Feb 2023 14:00:00 GMT

Marketing fatigue can lead to poor conversions and retention. These six tactics can help you combat marketing fatigue and achieve your campaign goals.

The Pitfalls of Managing your own Google Ads Account | Ballyhoo Ai Advantage

Ballyhoo team — Tue, 07 Sep 2021 14:00:00 GMT

Users should be aware of the complexities that come with Google Ads so they don't end up wasting valuable marketing dollars.

Ballyhoo Marketing Welcomes New Intern | Ballyhoo Ai Advantage

Ballyhoo team — Mon, 23 Aug 2021 14:00:00 GMT

Meet Ballyhoo Inbound's newest intern, Brianna Allenstein, a senior at Ohio State University studying Journalism.

Why Small Businesses Need a Mission Statement | Ballyhoo Ai Advantage

Ballyhoo team — Fri, 04 Sep 2020 14:00:00 GMT

A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose.

Why Online Reviews Matter So Much to the Success of Small Businesses | Ballyhoo Ai Advantage

Ballyhoo team — Sun, 02 Aug 2020 14:00:00 GMT

Think of Customers Who Leave Reviews as the Gatekeepers to Your Small Business's Reputation

Events canceled, travel halted! | Ballyhoo Ai Advantage

Anne Blaha — Thu, 21 May 2020 14:00:00 GMT

What can a small business do to keep the wheels turning?

Cybersecurity: What Small Business Owners Need to Know | Ballyhoo Ai Advantage

Anne Blaha — Sun, 17 Mar 2019 14:00:00 GMT

Cybersecurity starts with you, the small business owner, and the employees who work for you. Because more and more small business are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer data from online hackers is a necessary precaution.

The Changing B2B Buyer Journey: Removing Friction from the Sales Process | Ballyhoo Ai Advantage

Anne Blaha — Sun, 20 Jan 2019 14:00:00 GMT

How do B2B businesses, who must traditionally plan for a longer, more complicated buyer journey or sales cycle, ensure that they are setting the stage for a frictionless sales process--even before the first contact with the customer takes place? To answer that, we must understand how the buyer journey is changing.