---
title: Why Small Businesses Need a Mission Statement | Ballyhoo Ai Advantage
description: A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose.
image: https://www.ballyhooaiadvantage.com/hubfs/BAI-website/blog/why-small-businesses-need-a-mission-statement-cover.webp
---
[Skip to content](https://www.ballyhooaiadvantage.com/blog/why-small-businesses-need-a-mission-statement#content)
[Client login](https://www.ballyhooaiadvantage.com/client-login) [Take the 2-minute quiz](https://www.ballyhooaiadvantage.com/quiz)
[BallyhooAi Advantage , home](https://www.ballyhooaiadvantage.com/)
- Applied Ai
Services
- [Your Ai RoadmapWhere Ai belongs in your business, and how to put it there; no two are alike](https://www.ballyhooaiadvantage.com/ai/roadmap)
- [Brand BuilderA digital version of you makes videos on your services and industry every month, delivered to you](https://www.ballyhooaiadvantage.com/ai/brand-builder)
- [Social Media AutomationPosts made and posted for you, with inquiries tracked](https://www.ballyhooaiadvantage.com/ai/social-media)
Learn
- [OverviewWho it is for and the three services](https://www.ballyhooaiadvantage.com/ai)
- [How it worksA roadmap for your business, implemented by you or by us](https://www.ballyhooaiadvantage.com/ai/how-it-works)
- [Two-minute quizFive questions: where would Ai start in your business?](https://www.ballyhooaiadvantage.com/quiz)
- [Businesses we work withInsurance, financial services, real estate, mortgage, home services, trades, and any business that sells by quote](https://www.ballyhooaiadvantage.com/businesses-we-work-with)
- Marketing Services
- [Services overviewMarketing services and fractional CMO work](https://www.ballyhooaiadvantage.com/marketing)
- [Reputation ManagementMore reviews, monitored and answered](https://www.ballyhooaiadvantage.com/marketing/reputation-management)
- [Marketing CoachCoaching for your junior marketer](https://www.ballyhooaiadvantage.com/marketing/marketing-coach)
- [Results](https://www.ballyhooaiadvantage.com/results)
- Resources
- [Missed Follow-Up CalculatorWhat your follow-up is worth](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator)
- [Admin Time CalculatorWhat sales and marketing admin costs a year](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Beginner's Guide to CRMWhat a CRM is and which features matter](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Blog22 posts since 2018](https://www.ballyhooaiadvantage.com/blog)
- [About](https://www.ballyhooaiadvantage.com/about)
- [Contact](https://www.ballyhooaiadvantage.com/contact)
[Book a free call](https://www.ballyhooaiadvantage.com/book?src=header)
[BallyhooAi Advantage , home](https://www.ballyhooaiadvantage.com/)
Applied Ai
- [Overview](https://www.ballyhooaiadvantage.com/ai)
- [Your Ai Roadmap](https://www.ballyhooaiadvantage.com/ai/roadmap)
- [Brand Builder](https://www.ballyhooaiadvantage.com/ai/brand-builder)
- [Social Media Automation](https://www.ballyhooaiadvantage.com/ai/social-media)
- [How it works](https://www.ballyhooaiadvantage.com/ai/how-it-works)
- [Two-minute quiz](https://www.ballyhooaiadvantage.com/quiz)
- [Businesses we work with](https://www.ballyhooaiadvantage.com/businesses-we-work-with)
Marketing Services
- [Services overview](https://www.ballyhooaiadvantage.com/marketing)
- [Reputation Management](https://www.ballyhooaiadvantage.com/marketing/reputation-management)
- [Marketing Coach](https://www.ballyhooaiadvantage.com/marketing/marketing-coach)
- [Results](https://www.ballyhooaiadvantage.com/results)
Resources
- [Missed Follow-Up Calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator)
- [Admin Time Calculator](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Beginner's Guide to CRM](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Blog](https://www.ballyhooaiadvantage.com/blog)
- [About](https://www.ballyhooaiadvantage.com/about)
- [Contact](https://www.ballyhooaiadvantage.com/contact)
[Book a free call](https://www.ballyhooaiadvantage.com/book?src=header-drawer) [Take the 2-minute quiz](https://www.ballyhooaiadvantage.com/quiz)
1. [Home](https://www.ballyhooaiadvantage.com/)
2. [Blog](https://www.ballyhooaiadvantage.com/blog)
3. Why Small Businesses Need a Mission Statement
small business
# Why Small Businesses Need a Mission Statement
Ballyhoo team · September 4, 2020 · 3-minute read
In browsing the internet, you’ve likely come across some version of “Our Mission” on the websites of various companies. This is the company’s mission statement, and in its simplest and best form it declares a company’s purpose. Ideally, a good mission statement includes a description of what a company is, what it does, and what its objectives are.
Some good examples of mission statements include Warby Parker’s “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses,” and Tesla’s “To accelerate the world’s transition to sustainable energy.” These are useful examples because they are companies most people are familiar with, and so it’s easy to look at the mission statements and associate them with what we know of the company. They are simple, straightforward, and don’t leave a lot of room for interpretation.
These are large businesses, though, with global reach. As a small business, you may wonder if you need a mission statement – you’re not Tesla, after all. But one of the great things about mission statements is that they don’t just tell customers or clients what you’re about – they tell employees what you’re about.
Small businesses, in particular, may lack direction, especially in the beginning. It’s tough to get off the ground and it’s easy to get caught up in the minutiae of starting a business and forget \*\**why* \*\*you’re in business.
A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose. It also helps when making decisions. When a key business decision is in the balance, it becomes much easier to analyze the choices and make a call when you can ask, “does this align with our mission statement?”
But of course, a mission statement is not only for internal use – it is important to let your customers know what it is as well. Marketing is critical to a small business, and a mission statement is key to marketing – it helps shape your marketing messages and creates focus when deciding how best to promote your business.
When a potential customer is browsing the internet and comes across your website and considers you for whatever product or service they need, a good mission statement front and center can help their decision process. Customers want to work with companies with which they share values and are aligned with their needs. A good mission statement can be the differentiator when it comes to a customer choosing between your small business and your competition.
Read our article: [Why Online Reviews Matter So Much to the Success of Small Businesses](https://www.ballyhooaiadvantage.com/blog/why-online-reviews-matter-so-much-to-the-success-of-small-businesses)
If you’re wondering if your business is too small to need a mission statement, the answer is most definitely “no.” Mission statements are just as important to small businesses as they are to larger businesses. They bring employees together, create a cohesive, team-based small business culture, and let your customers know exactly what it is your business brings to the table.
Need help crafting a solid mission statement that will serve as a compass for your entire business?
Today Ballyhoo also builds [the follow-up behind the marketing](https://www.ballyhooaiadvantage.com/ai).
**Ballyhoo team**
## The Missed Follow-Up Calculator
Enter your monthly leads, close rate, average sale and gross margin. The calculator shows the gross profit that depends on your follow-up and what a 10%, 15% or 25% better close rate would be worth on your numbers.
[Run the calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator?src=blog-post)
## Get new posts by email
## More from the blog
### [New Email Authentication Requirements from Google and Microsoft](https://www.ballyhooaiadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft)
March 5, 2024 · Ballyhoo team
Discover how Google's and Microsoft's latest email authentication policies impact your marketing strategy and ensure your emails are being delivered.
### [Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhooaiadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season)
December 1, 2023 · Ballyhoo team
Due to a new Google Gmail policy, email senders may see a higher bounce rate, complicating holiday marketing campaigns and possibly hurting your email domain health.
### [How to Overcome Marketing Conversion Fatigue](https://www.ballyhooaiadvantage.com/blog/how-to-overcome-marketing-conversion-fatigue)
February 4, 2023 · Ballyhoo team
Marketing fatigue can lead to poor conversions and retention. These six tactics can help you combat marketing fatigue and achieve your campaign goals.
Ai services
- [Overview](https://www.ballyhooaiadvantage.com/ai)
- [Your Ai Roadmap](https://www.ballyhooaiadvantage.com/ai/roadmap)
- [Brand Builder](https://www.ballyhooaiadvantage.com/ai/brand-builder)
- [Social Media Automation](https://www.ballyhooaiadvantage.com/ai/social-media)
- [How it works](https://www.ballyhooaiadvantage.com/ai/how-it-works)
- [Two-minute quiz](https://www.ballyhooaiadvantage.com/quiz)
- [Missed Follow-Up Calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator)
- [Admin Time Calculator](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Businesses we work with](https://www.ballyhooaiadvantage.com/businesses-we-work-with)
Marketing services
- [Services](https://www.ballyhooaiadvantage.com/marketing)
- [Reputation Management](https://www.ballyhooaiadvantage.com/marketing/reputation-management)
- [Marketing Coach](https://www.ballyhooaiadvantage.com/marketing/marketing-coach)
Company
- [Results](https://www.ballyhooaiadvantage.com/results)
- [Golden Eagle case study](https://www.ballyhooaiadvantage.com/results/golden-eagle-insurance)
- [About](https://www.ballyhooaiadvantage.com/about)
- [Contact](https://www.ballyhooaiadvantage.com/contact)
- [Book a free call](https://www.ballyhooaiadvantage.com/book?src=footer)
- [Client login](https://www.ballyhooaiadvantage.com/client-login)
- [Privacy](https://www.ballyhooaiadvantage.com/privacy)
Resources
- [Missed Follow-Up Calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator)
- [Admin Time Calculator](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Beginner's Guide to CRM](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Blog](https://www.ballyhooaiadvantage.com/blog)
Ballyhoo Ai Advantage
Ballyhoo Ai Advantage · Columbus, Ohio · serving the US by phone, video and screen share
- 
© 2026 Ballyhoo Marketing Advantage, LLC [Privacy](https://www.ballyhooaiadvantage.com/privacy)[Accessibility](https://www.ballyhooaiadvantage.com/privacy#accessibility)[Client login](https://www.ballyhooaiadvantage.com/client-login)
[Book a free call](https://www.ballyhooaiadvantage.com/book?src=blog-why-small-businesses-need-a-mission-statement-sticky)
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.ballyhooaiadvantage.com/#organization",
"@type" : "ProfessionalService",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "US",
"addressLocality" : "Columbus",
"addressRegion" : "OH"
},
"alternateName" : "Ballyhoo Marketing Advantage",
"areaServed" : {
"@type" : "Country",
"name" : "United States"
},
"description" : "Ai audits, Ai roadmaps, Brand Builder video and marketing services for small businesses. Based in Columbus, Ohio; serving the US by phone, video and screen share.",
"founder" : {
"@type" : "Person",
"name" : "Anne Blaha"
},
"image" : "https://www.ballyhooaiadvantage.com//247594385.fs1.hubspotusercontent-na2.net/hubfs/247594385/raw_assets/public/bai-ballyhoo-theme/images/photos/columbus-skyline.jpg",
"knowsAbout" : [ "Ai automation for small business", "Ai audits", "CRM automation", "HubSpot", "Marketing strategy", "Video marketing" ],
"logo" : "https://www.ballyhooaiadvantage.com//247594385.fs1.hubspotusercontent-na2.net/hubfs/247594385/raw_assets/public/bai-ballyhoo-theme/images/apple-touch-icon.png",
"name" : "Ballyhoo Ai Advantage",
"sameAs" : [ "https://www.linkedin.com/company/ballyhoo-marketing-advantage/", "https://www.facebook.com/BallyhooMarketingAdvantage/", "https://twitter.com/Ballyhoo_" ],
"url" : "https://www.ballyhooaiadvantage.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.ballyhooaiadvantage.com/#website",
"@type" : "WebSite",
"inLanguage" : "en-US",
"name" : "Ballyhoo Ai Advantage",
"publisher" : {
"@id" : "https://www.ballyhooaiadvantage.com/#organization"
},
"url" : "https://www.ballyhooaiadvantage.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Ballyhoo team",
"url" : "https://www.ballyhooaiadvantage.com/blog/author/ballyhoo-team"
},
"dateModified" : "2026-10-14T20:49:18.934Z",
"datePublished" : "2020-09-04T14:00:00.000Z",
"headline" : "Why Small Businesses Need a Mission Statement | Ballyhoo Ai Advantage",
"image" : [ "https://www.ballyhooaiadvantage.com/hubfs/BAI-website/blog/why-small-businesses-need-a-mission-statement-cover.webp" ],
"mainEntityOfPage" : {
"@id" : "https://www.ballyhooaiadvantage.com/blog/why-small-businesses-need-a-mission-statement",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject"
}
}
}
```