---
title: How to get new customers for your small business. | Ballyhoo Ai Advantage
description: How to get new customers for your small business.
image: https://www.ballyhooaiadvantage.com/hubfs/BAI-website/blog/how-to-get-new-customers-for-your-small-business-cover.webp
---
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Blog
# How to get new customers for your small business.
Ballyhoo team · June 1, 2018 · 2-minute read
Click play to listen to this blog post spoken by its author.
So, you took the plunge and started your very own small business. You have filed all the necessary documents, set up tax collection, created a small business entity to protect your personal assets, found a location, and maybe even hired a few employees. Now you need customers and lots of them. Perhaps you have joined your local chamber of commerce, taken out a few print ads, and printed up some postcards, but you’re still not getting the volume of customers that you had envisioned. Maybe you don’t have a web presence, or you do, but no one can find it.
Having a web presence and getting found are both critical, as an impressive 72% of all people who performed a local search ended up frequenting a store that was within five miles of them. Does your business have a social media presence on more than one channel? According to Statista, 70% of U.S. residents use at least one social networking site, and more than 50% use two or more. And speaking of social media use, [90% of Millennials now use social media, while 35% of people over 65 do](https://www.pewresearch.org/short-reads/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/).
So, while having a website is important and a good start, getting found online is even more important, as is interacting with your customers or potential customers where they can be found engaging online. Search Engine Optimization will help consumers find you online, and active social profiles will help you engage with them where they spend their time online.
Getting customers isn’t always easy (unless you are Starbucks), but getting help is. Ballyhoo Ai Advantage can review your current marketing strategy and make recommendations on how to get started on acquiring new customers and keeping your relationship strong with existing customers. We offer affordable marketing consulting services for small businesses. Check out some of our services [here.](https://www.ballyhooaiadvantage.com/marketing)
Run your own numbers through [the Missed Follow-Up Calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator). It shows what a better close rate would be worth on your numbers.
**Ballyhoo team**
## The Missed Follow-Up Calculator
Enter your monthly leads, close rate, average sale and gross margin. The calculator shows the gross profit that depends on your follow-up and what a 10%, 15% or 25% better close rate would be worth on your numbers.
[Run the calculator](https://www.ballyhooaiadvantage.com/missed-follow-up-calculator?src=blog-post)
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## More from the blog
### [The Ai bottleneck isn't where you think it is...](https://www.ballyhooaiadvantage.com/en/blog/the-ai-bottleneck-isnt-where-you-think-it-is)
November 4, 2026 · Anne Blaha
The Ai bottleneck isn't the tool. It's the work around it: checking, data, and handoffs. Here's what it costs small businesses and how to find yours.
### [Why Ai Is Biased and Where the Bias Comes From?](https://www.ballyhooaiadvantage.com/en/blog/why-ai-is-biased-and-where-the-bias-comes-from)
October 20, 2026 · Anne Blaha
Ai isn't neutral. Here's where the bias comes from — the data, the people building it, and how it's used — and what happens if nobody checks.
### [What rising ad prices mean for a small business](https://www.ballyhooaiadvantage.com/en/blog/what-rising-ad-prices-mean-for-a-small-business)
October 5, 2026 · Anne Blaha
Meta's average price per ad rose again in 2026, and Google search clicks cost more than they did in 2024. Here's what that means for a small business.
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