---
title: "The Ballyhoo Advantage: Small Business Sales & Marketing (2)"
description: Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team in Columbus, Ohio. (2)
---
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- [Your Ai RoadmapWhere Ai belongs in your business, and how to put it there; no two are alike](https://www.ballyhooaiadvantage.com/ai/roadmap)
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- [Beginner's Guide to CRMWhat a CRM is and which features matter](https://www.ballyhooaiadvantage.com/resources/crm-guide)
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- [Beginner's Guide to CRM](https://www.ballyhooaiadvantage.com/resources/crm-guide)
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1. [Home](https://www.ballyhooaiadvantage.com/)
2. Blog
The Ballyhoo Advantage
# Blog
Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team.
## [Events canceled, travel halted!](https://www.ballyhooaiadvantage.com/en/blog/events-canceled-travel-halted)
May 21, 2020 · Anne Blaha
What can a small business do to keep the wheels turning?
## [Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhooaiadvantage.com/en/blog/cybersecurity-what-small-business-owners-need-to-know)
March 17, 2019 · Anne Blaha
Cybersecurity starts with you, the small business owner, and the employees who work for you. Because more and more small business are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer data from online hackers is a necessary preca
## [The Changing B2B Buyer Journey: Removing Friction from the Sales Process](https://www.ballyhooaiadvantage.com/en/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process)
January 20, 2019 · Anne Blaha
How do B2B businesses, who must traditionally plan for a longer, more complicated buyer journey or sales cycle, ensure that they are setting the stage for a frictionless sales process--even before the first contact with the customer takes place? To answer that, we must understand how the buyer journ
## [Understanding the New Tax Environment for Small Businesses](https://www.ballyhooaiadvantage.com/en/blog/understanding-the-new-tax-environment-for-small-businesses)
December 26, 2018 · Sam Blaha
The new tax code took effect on January 1, 2018. Intended to drive economic growth by adjusting certain tax structures for businesses, the new law is already impacting the way small businesses operate now and how they might operate in the future. Let’s explore a few of the main effects with our gues
## [What is Social Selling, and How Can it Help Increase Sales](https://www.ballyhooaiadvantage.com/en/blog/what-is-social-selling-and-how-can-it-help-increase-sales)
October 15, 2018 · Anne Blaha
Prospecting: Think Social. Social selling is not the same as social media marketing, nor is it just another industry buzzword. Let us show you just why it’s not, all while proving that social selling is vital to increasing your company sales numbers.
## [Must have CRM Features for Small Businesses](https://www.ballyhooaiadvantage.com/en/blog/must-have-crm-features-for-small-businesses)
September 28, 2018 · Ballyhoo team
This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. Learn more about the CRM features that are right for your small business today.
## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhooaiadvantage.com/en/blog/4-benefits-of-using-a-crm-for-small-businesses)
September 14, 2018 · Ballyhoo team
CRM stands for customer relationship management, and it refers to software that helps small businesses track interactions with their future and current customers. Find out the 4 major benefits of using a CRM including lead intelligence, sales & marketing alignment, prioritizing leads, and more.
## [Always Start at 5 Stars](https://www.ballyhooaiadvantage.com/en/blog/always-start-at-5-stars)
August 31, 2018 · Ballyhoo team
Just about everyone you do business with is asking for a review these days but are you familiar with the basic etiquette of giving reviews?
## [Small Business Guide to CRM](https://www.ballyhooaiadvantage.com/en/blog/small-business-guide-to-crm)
August 24, 2018 · Ballyhoo team
CRM stands for customer relationship management, and it refers to software that helps small businesses track interactions with their future and current customers. The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more efficiently interact with prospe
## [7 Must Have Apps for Small Business Owners](https://www.ballyhooaiadvantage.com/en/blog/7-must-have-apps-for-small-business-owners)
August 15, 2018 · Anne Blaha
7 must-have apps for small business owners. These apps will save you time, make you smarter and more efficient. Ok, here goes! My six latest favorite apps for small business owners. Well, anybody really...
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- [Golden Eagle case study](https://www.ballyhooaiadvantage.com/results/golden-eagle-insurance)
- [Blog](https://www.ballyhooaiadvantage.com/en/blog)
Ballyhoo Ai Advantage
Ballyhoo Ai Advantage · Columbus, Ohio · Serving the US by phone, video and screen share.
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