---
title: "The Ballyhoo Advantage: Small Business Sales & Marketing (3)"
description: Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team in Columbus, Ohio. (3)
---
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- [Brand BuilderA digital version of you makes videos on your services and industry every month, delivered to you](https://www.ballyhooaiadvantage.com/ai/brand-builder)
- [Your Ai RoadmapWhere Ai belongs in your business, and how to put it there; no two are alike](https://www.ballyhooaiadvantage.com/ai/roadmap)
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- [Beginner's Guide to CRMWhat a CRM is and which features matter](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Golden Eagle case studyFrom cold calling to an inbound program: leads up 1,150% in six months](https://www.ballyhooaiadvantage.com/results/golden-eagle-insurance)
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- [Services overview](https://www.ballyhooaiadvantage.com/marketing)
- [Your Ai Roadmap](https://www.ballyhooaiadvantage.com/ai/roadmap)
- [Brand Builder](https://www.ballyhooaiadvantage.com/ai/brand-builder)
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- [Sales Coach](https://www.ballyhooaiadvantage.com/marketing/sales-coach)
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- [Blog](https://www.ballyhooaiadvantage.com/en/blog)
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- [Admin Time Calculator](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Beginner's Guide to CRM](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Golden Eagle case study](https://www.ballyhooaiadvantage.com/results/golden-eagle-insurance)
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1. [Home](https://www.ballyhooaiadvantage.com/)
2. Blog
The Ballyhoo Advantage
# Blog
Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team.
## [The Cost of Saying Yes: Defining your Ideal Client](https://www.ballyhooaiadvantage.com/en/blog/the-cost-of-saying-yes-defining-your-ideal-client)
July 31, 2018 · Ballyhoo team
Defining your ideal client leads to better engagements and ultimately more business, the kind of business you want. Find out the potential costs of saying yes to all prospective clients and learn how to identify your best clients.
## [Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhooaiadvantage.com/en/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch)
July 16, 2018 · Anne Blaha
The importance of the first touch in sales and prospecting. Beware of pick and shovel methods that could injure your potential relationship with a prospect.
## [Why Should Small Businesses Blog?](https://www.ballyhooaiadvantage.com/en/blog/why-should-small-businesses-blog)
June 29, 2018 · Ballyhoo team
Why Should Small Businesses Blog?
## [Are you attracting the right customers?](https://www.ballyhooaiadvantage.com/en/blog/are-you-attracting-the-right-customers)
June 15, 2018 · Ballyhoo team
Are you attracting the right customers
## [How to get new customers for your small business.](https://www.ballyhooaiadvantage.com/en/blog/how-to-get-new-customers-for-your-small-business)
June 1, 2018 · Ballyhoo team
How to get new customers for your small business.
[Newer posts](https://www.ballyhooaiadvantage.com/en/blog/page/2)
1. [1](https://www.ballyhooaiadvantage.com/en/blog/page/1)
2. [2](https://www.ballyhooaiadvantage.com/en/blog/page/2)
3. 3
Older posts
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- [Social Media Automation](https://www.ballyhooaiadvantage.com/ai/social-media)
- [Two-minute quiz](https://www.ballyhooaiadvantage.com/quiz)
- [Businesses we work with](https://www.ballyhooaiadvantage.com/businesses-we-work-with)
Services
- [Services overview](https://www.ballyhooaiadvantage.com/marketing)
- [Marketing and Sales Automation](https://www.ballyhooaiadvantage.com/ai/marketing-sales-automation)
- [Sales Coach](https://www.ballyhooaiadvantage.com/marketing/sales-coach)
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Resources
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- [Admin Time Calculator](https://www.ballyhooaiadvantage.com/admin-time-calculator)
- [Beginner's Guide to CRM](https://www.ballyhooaiadvantage.com/resources/crm-guide)
- [Golden Eagle case study](https://www.ballyhooaiadvantage.com/results/golden-eagle-insurance)
- [Blog](https://www.ballyhooaiadvantage.com/en/blog)
Ballyhoo Ai Advantage
Ballyhoo Ai Advantage · Columbus, Ohio · Serving the US by phone, video and screen share.
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