The Ballyhoo Advantage

The Ai bottleneck isn't where you think it is...

Anne Blaha — Wed, 04 Nov 2026 04:13:14 GMT

Why Ai Is Biased and Where the Bias Comes From?

Anne Blaha — Tue, 20 Oct 2026 02:35:41 GMT

Here's a question you've probably had but maybe not said out loud: if a computer is doing the deciding, shouldn't it be fair? No feelings, no bad days, no favorites. The short answer is no. Ai is built by people, from records of what people have done, and then graded by people on what they think "good" looks like. There's no neutral step anywhere in that chain. So the bias isn't a bug somebody forgot to fix. It's baked into how these systems learn. Let's dive in.

What rising ad prices mean for a small business

Anne Blaha — Mon, 05 Oct 2026 14:45:00 GMT

Rising ad prices mean the same budget buys less attention each year. Meta's average price per ad, across all its ads worldwide, rose 10% in 2024, 9% in 2025 and 12% in each of the first two quarters of 2026. Ads still have a place, and they work best when they point at something you own.

New Email Authentication Requirements from Google and Microsoft | Ballyhoo Ai Advantage

Ballyhoo team — Tue, 05 Mar 2024 14:00:00 GMT

Discover how Google's and Microsoft's latest email authentication policies impact your marketing strategy and ensure your emails are being delivered.

Marketers Can Expect to See Higher Bounce Rates this Holiday Season | Ballyhoo Ai Advantage

Ballyhoo team — Fri, 01 Dec 2023 14:00:00 GMT

Due to a new Google Gmail policy, email senders may see a higher bounce rate, complicating holiday marketing campaigns and possibly hurting your email domain health.

How to Overcome Marketing Conversion Fatigue | Ballyhoo Ai Advantage

Ballyhoo team — Sat, 04 Feb 2023 14:00:00 GMT

Marketing fatigue can lead to poor conversions and retention. These six tactics can help you combat marketing fatigue and achieve your campaign goals.

The Pitfalls of Managing your own Google Ads Account | Ballyhoo Ai Advantage

Ballyhoo team — Tue, 07 Sep 2021 14:00:00 GMT

Users should be aware of the complexities that come with Google Ads so they don't end up wasting valuable marketing dollars.

Ballyhoo Marketing Welcomes New Intern | Ballyhoo Ai Advantage

Ballyhoo team — Mon, 23 Aug 2021 14:00:00 GMT

Meet Ballyhoo Inbound's newest intern, Brianna Allenstein, a senior at Ohio State University studying Journalism.

Why Small Businesses Need a Mission Statement | Ballyhoo Ai Advantage

Ballyhoo team — Fri, 04 Sep 2020 14:00:00 GMT

A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose.

Why Online Reviews Matter So Much to the Success of Small Businesses | Ballyhoo Ai Advantage

Ballyhoo team — Sun, 02 Aug 2020 14:00:00 GMT

Think of Customers Who Leave Reviews as the Gatekeepers to Your Small Business's Reputation