Why Ai Is Biased and Where the Bias Comes From
Ai isn't neutral. Here's where the bias comes from — the data, the people building it, and how it's used — and what happens if nobody checks.
Blog
Blog
Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team.
What rising ad prices mean for a small business
Meta's average price per ad rose again in 2026, and Google search clicks cost more than they did in 2024. Here's what that means for a small business.
Events canceled, travel halted!
What can a small business do to keep the wheels turning?
Cybersecurity: What Small Business Owners Need to Know
Cybersecurity starts with you, the small business owner, and the employees who work for you. Because more and more small business are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer data from online hackers is a necessary preca
The Changing B2B Buyer Journey: Removing Friction from the Sales Process
How do B2B businesses, who must traditionally plan for a longer, more complicated buyer journey or sales cycle, ensure that they are setting the stage for a frictionless sales process--even before the first contact with the customer takes place? To answer that, we must understand how the buyer journ
What is Social Selling, and How Can it Help Increase Sales
Prospecting: Think Social. Social selling is not the same as social media marketing, nor is it just another industry buzzword. Let us show you just why it’s not, all while proving that social selling is vital to increasing your company sales numbers.
7 Must Have Apps for Small Business Owners
7 must-have apps for small business owners. These apps will save you time, make you smarter and more efficient. Ok, here goes! My six latest favorite apps for small business owners. Well, anybody really...
Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?
The importance of the first touch in sales and prospecting. Beware of pick and shovel methods that could injure your potential relationship with a prospect.