The Ai bottleneck isn't where you think it is...
The Ai bottleneck isn't the tool. It's the work around it: checking, data, and handoffs. Here's what it costs small businesses and how to find yours.
The Ballyhoo Advantage
Blog
Practical advice on marketing, sales and Ai for small businesses, from the Ballyhoo team.
Why Ai Is Biased and Where the Bias Comes From?
Ai isn't neutral. Here's where the bias comes from — the data, the people building it, and how it's used — and what happens if nobody checks.
What rising ad prices mean for a small business
Meta's average price per ad rose again in 2026, and Google search clicks cost more than they did in 2024. Here's what that means for a small business.
New Email Authentication Requirements from Google and Microsoft
Discover how Google's and Microsoft's latest email authentication policies impact your marketing strategy and ensure your emails are being delivered.
Marketers Can Expect to See Higher Bounce Rates this Holiday Season
Due to a new Google Gmail policy, email senders may see a higher bounce rate, complicating holiday marketing campaigns and possibly hurting your email domain health.
How to Overcome Marketing Conversion Fatigue
Marketing fatigue can lead to poor conversions and retention. These six tactics can help you combat marketing fatigue and achieve your campaign goals.
The Pitfalls of Managing your own Google Ads Account
Users should be aware of the complexities that come with Google Ads so they don't end up wasting valuable marketing dollars.
Ballyhoo Marketing Welcomes New Intern
Meet Ballyhoo Inbound's newest intern, Brianna Allenstein, a senior at Ohio State University studying Journalism.
Why Small Businesses Need a Mission Statement
A good mission statement helps define a small business’s culture, bringing the team together in a united goal. It offers direction to the staff and engages them in the company’s purpose.
Why Online Reviews Matter So Much to the Success of Small Businesses
Think of Customers Who Leave Reviews as the Gatekeepers to Your Small Business's Reputation