Marketing services

Marketing services

Ballyhoo Ai Advantage is a twelve-year-old marketing firm and HubSpot Silver partner based in Columbus, Ohio. We work as a fractional CMO for small and mid-sized businesses: strategy, websites, SEO and Ai search visibility, content, paid search, social, CRM setup, reputation management and sales enablement, on published value-point retainers.

If your problem is follow-up after the lead arrives, start with our Ai services.

Fractional CMO services

We work with small and mid-sized businesses that need someone to own the marketing and sales strategy and then carry it out. That means a lead-generation strategy built around your website (content, blogging, social, SEO and conversion paths) and a sales-enablement process so the leads get worked. We are a small business too, so the engagement is personal and the pricing is published. Fractional CMO engagements are quoted by proposal.

The thirteen services

Strategy and branding

We help you define your brand and your target market, work out the strategy, ideas and digital tools that fit your business, and turn that into a marketing plan you can run.

Websites

We build websites that use your content to get you found and that give your company a clear voice. WCAG 2.2 AA conformance is available as a scoped deliverable.

Social media

Your customers already interact with brands on social platforms. If you are not there, a competitor is. We plan, publish, monitor and engage, and for B2B teams we set up social selling. Where Ai drafts a post from real work, such as a completed job or a review, it is published for you. If you want your own short videos made and posted for you, see Brand Builder. If you want your posts made, scheduled and tracked for you, see Social Media Automation.

SEO

Search engine optimisation is the work of making your content the result a search engine wants to show. Organic search brings people to you while they are looking for what you sell, which makes them the most qualified prospects you can get.

Ai search visibility

When someone asks an Ai assistant who to hire, we record whether it names your business, for a fixed list of prompts. We then fix the structured data and entity pages on your site and re-check the same prompts each quarter. Results are reported as dated samples with the prompt list attached. Assistant answers vary by session, user and location, so a re-check is a sample, not a rank, and we do not promise that any assistant will name or recommend you. Quoted by proposal.

SEM and PPC

Paid listings and ads on Google, social platforms, news sites and more. We build personas to find where your audience spends its time online, place the ads there, and manage the account so the spend goes where it should.

Reputation management

How do your customers use reviews, and how much of your business goes to a competitor because of them? We automate the asking, watch the sites that matter, and help you answer both the good reviews and the bad ones.

Content marketing

Content for every stage of the buyer's journey: top, middle and bottom of the funnel. Have you defined that journey? Do you know what content it needs? Should you be blogging? Are you using email? Those are the first four questions we ask.

CRM setup and clean-up

A CRM gives your whole team one place to see every detail about your current and potential customers. We set it up, clean it up, and make it something people use. If the problem is follow-up and the CRM itself is fine, start with Your Ai Roadmap.

Marketing collateral

We design and write for every digital and print need: social media, email, ebooks, white papers, flyers, brochures, business cards, banners, signs, direct mail, newsletters, postcards, photography, aerial drone imaging, video and more.

Sales enablement

The processes, content and technology that let a sales team sell more efficiently. We work with small teams that need to modernise and digitise how they sell, and with owners who do not have a team yet and want to know where to start. If the work is meeting notes and follow-up tasks written into your CRM, Your Ai Roadmap says how to set that up, and we implement it for you, priced for your business, if you would rather not.

Marketing and sales automation

Marketing automation runs the repeatable work (workflows, email, social, forms) on software. Sales automation streamlines the sales process so no prospect falls through the cracks. Used together, sales and marketing run off the same information. If you want to know what to automate first, Your Ai Roadmap answers that with your own numbers.

Sales coaching

Coaching for the owner or the person who sells: the sales process, the follow-up rhythm and the CRM habits that keep it working. Quoted by proposal.

Marketing services pricing

Small Business Starter

$1,600 a month 16 value points

Quick wins on one goal to get you started.

Small Business Foundations

$2,400 a month 24 value points

A foundation for sustainable growth: content, SEO, social, lead generation.

Small Business Growth

$4,000 a month 40 value points

Businesses that want their online presence to be a sales engine for long-term, sustainable growth.

What clients say

Emily S.

Highly recommend

Ballyhoo has been great for our organization, and I cannot recommend Anne enough. They've developed a new, user-friendly website for us with aligned branding and clear/concise content, set up customized workflows and relevant email marketing based on our organizations unique customer-base, implemented new tactics to increase engagement with current/past participants and donors, given us great results and increased brand awareness via paid campaigns, and increased our website traffic with SEO. They are responsive and timely with all communication and has been a pleasure to work with.

Emily S. Cancer Support Community
Jason Adams

Outstanding

Anne played a pivotal role in brand development, including website design and implementation, sales enablement, and they propelled our marketing efforts to the next level. I would highly recommend them as they've been a huge part of our growth.

Jason Adams, CEO Blueteam
  • HubSpot Silver Partner

Talk to us about a project or a retainer

Prices are published. On the call we tell you which package fits. It is the same calendar; mention marketing in the notes.